19 Jul ITS 2012: GOOD or EVIL?
ITS 2012: GOOD or EVIL?
The ideas and dreams
of a boundless generation
The new breed of ITS FAMILY
On 13 and 14 July ITS 2012 took place in Trieste. International Talent Support, creative platform conceived and developed by the EVE agency devoted to scouting and supporting young creative talents from all over the world, offered two days and two nights entirely committed to international talent and creativity.
The finalists of the three areas ITS FASHION, ITS ACCESSORIES and ITS JEWELRY were not the only protagonists of the cosmopolitan ITS family, which has grown edition after edition: directors and teachers of top fashion schools, tutors, fashion insiders, alongside the most prominent magazines and TV channels from about fifteen countries and touching each continent, from United States to China, met to celebrate together design, talent and creativity. The evening of July 14th was hosted once again by Victoria Cabello, the historical memory of ITS.
During the two-day event the key elements of the concept of ITS 2012, “GOOD or EVIL?”, were unveiled: how many choices do you make every day? Which websites do you visit, which news do you read, which juice do you drink? What are you doing with your free will? You can choose what is GOOD for you, or you can choose what’s EVIL as well, but one way or the other you have to CHOOSE. We wanted to know WHAT IS GOOD and WHAT IS EVIL and we made the biggest poll, the ultimate chart, the final statement.
ITS FASHION presented the collections of the 11 selected designers on the runway. ITS ACCESSORIES showcased 10 projects, ITS JEWELRY had other 10 projects to be examined. Numerous prizes were at stake for all these contest areas, alongside with important professional opportunities. An internationally renowned panel judged the works from the three areas including ITS#TEN winners.
ITS FASHION- Main Partner Diesel
ITS FASHION was judged by Renzo Rosso (DIESEL Founder and ONLYTHEBRAVE President), Barbara Franchin (EVE/ITS Founder and Director), the worldwide famous artist Marina Abramović, Carlo Bach (illy Artistic Director), Susie Bubble (Fashion Blogger), Deanna Ferretti (Maglificio Miss Deanna, Modateca), Valentina Maggi (Director of Design Practice Floriane de St Pierre), Sara Maino (Senior Fashion Editor Vogue Italia and Vogue.it), Nina Nitsche (Maison Martin Margiela), Caterina Salvador (Fashion Coordinator COIN group), Shaun Samson (ITS#TEN Fashion Collection of the Year), Robbie Spencer (Dazed&Confused), Letizia Schatzinger (D-La Repubblica), Tim Voegele-Downing (Global Creative Director Avery Dennison), Mark Fast (Fashion designer – ITS#SEVEN finalist) and Aitor Throup (Fashion designer – ITS#FIVE winner).
ITS has always been aiming to fashion design that shares values and concepts with contemporary art. A consecration of this attitude arrived this year with the participation in the jury of Carlo Bach, illy artistic director, and illy long time friend and iconic artist Marina Abramović.
Fashion Collection of the Year: Ichiro Suzuki-Japanese
Diesel Award: Marius Janusauskas-Lithuanian
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