TheSalonGuy at Fashioned For Hope. Hosted by Alex McCord, Produced by modaCYCLE & Lion'Esque Media. - TheSalonGuy - Stephen Marinaro - Hair Products, Hair Tutorials, YouTube Creator
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TheSalonGuy at Fashioned For Hope. Hosted by Alex McCord, Produced by modaCYCLE & Lion’Esque Media.

TheSalonGuy at Fashioned For Hope. Hosted by Alex McCord, Produced by modaCYCLE & Lion’Esque Media.

TheSalonGuy at Fashioned For Hope. Hosted by Alex McCord, Produced by modaCYCLE & Lion’Esque Media. from TheSalonGuy on Vimeo.

Fashioned for Hope Brings a Night of Fashion Relief for Gilda’s Club New York City
On Wednesday June 29th, modaCYCLE and Lion’esque Media co-sponsored a charity fashion auction to benefit Gilda’s Club New York City, hosted by Alex McCord at The Carlton Hotel.

The RSVP’s were filled with fashionistas, press and supporters for Gilda’s Club NYC and Millesime provided the perfect backdrop of elegance for impromptu photo shoots showcasing the luxurious designs being auctioned off. Alex McCord hosted the night with fashion perfection in support of the cause.

The list of designers that joined forces with modaCYCLE and Lion’esque Media for the silent auction were from top notch players in emerging design including: Nanette Lepore, Charles Nolan, Tracy Reese, Chado Ralph Rucci, Araks, Malan Breton, Loris Diran, Nima Taherzadeh, Kaelen, and Tara St. James. 100% of all proceeds went to Gilda’s Club.

“I discovered a new designer that works with only the most luxurious of fabrics and I am in love. …and it was all for a good cause. I can’t wait to pick up my Louis Diran blouse tomorrow.” says Auction winner, Kelly Brochu.

APM Model Management sponsored a gorgeous group of models, styled by Steve Ocean Productions and StylEast to walk the runway and help drive highest bids to support the cause. “We sent out one press release and the support quickly came in” says CEO of Lion’esque Media Melissa Gonzalez. Among the evening’s sponsors were InStep Consulting, LRL Group and Completely Bare.

Since opening in 1995, Gilda’s Club New York City has offered a place where men, women and children living with cancer – and their families and friends – can join together to build social and emotional support as a supplement to medical care. “There are hundreds of beautiful charities in New York City that do great work. But as Mother Theresa said when she was asked how she decides who to help, “Do what’s in front of you.” Gildas Club has been “in front of me” for years. Their work in supporting those living with cancer and their families and love ones deeply touched me from the moment I heard of their work,”Seth Friedermann Managing Editor ModaCYCLE.

See full photo coverage by Lion’esque Media here: …

About our host:
Alex McCord wears many hats – author, television personality and model as well as wife and mom of 2 endlessly energetic boys, in addition to her retail design business. Well known for her four seasons and counting on Bravo’s hit docu-drama The Real Housewives of New York City, Alex co-authored the book Little Kids, Big City with husband Simon van Kempen, and is a regular contributor to People Magazine and the Huffington Post. Named “Best Dressed Housewife Overall” by Glamour Magazine, Alex is in the celebrity division of New York Model Management and serves as Ambassador for Style Week Providence in Rhode Island.
The RSVP list was filled with fashionistas, press and supporters for Gilda’s Club New York City.

About modaCYCLE: is an online fashion magazine founded by a team of catwalk photographers in 2008 and heavily embraced by the fashion design community as “New 1625377593 York’s Best Independent Fashion Magazine,” thanks to its trademark focus on design excellence and artistic expression. The publisher maintains a strict ban on designer advertising to retain editorial independence, making it a unique voice in the realm of high end fashion publications.

About Gilda’s Club:
Gilda’s Club New York City creates welcoming communities of free support for everyone living with cancer – men, women, teens and children – along with their families and friends. Our innovative program is an essential complement to medical care, providing networking and support groups, workshops, lectures and socialactiv ities, all free of charge. Visit us @

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About Lion’esque Media:
Lion’esque Media is a creative agency and sited as “the leading specialist in POP UPs” and brand activation, reinvention, awareness and sustainability strategies. See more at
“Telling Your Story Turns Us On”

Event produced by Modacycle & Lion’Esque Media.
Video filmed by TheSalonGuy
For pictures of this event please visit:

Please enjoy Images from this event!
Photos by Sanny Santos & Elizardo Valdez

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