Astonish Magazine Launch Party with Designer Phuong My for NY Fashion Week from TheSalonGuy on Vimeo.
Mercedes Fashion Week is here in New York and the shows have begun all over the city. This event, produced by Marcy Clark of Yellow Sky Agency and held at the Gansevoort Park Avenue, was to celebrate the launch of Astonish Magazine. Astonish Magazine is a publication that showcases emerging artists, photographers, models and designers from around the world. Also featured was a fashion show with designs from world renown designer Phuong My.
I got backstage to talk to Eric Alt, Celebrity Hairstylist and Owner of Eric Alt Salon to discuss the hairstyles he was creating for the show. We captured him and his team creating beautiful sleek looks with a very interesting and unique look that highlighted the designs of Phuong My.
The turnout was incredible! Great space, great atmosphere, great people and an amazing event.
Once again I was on the Red Carpet interviewing attendees, celebrities and the people that helped make this event possible.
Below is a press release on the event created by Marcy Clark of Yellow Sky Agency.
Media Contact: Marcy Clark
Director, Yellow Sky Publicity
cell: 212.729.9619 fax: 212.208.2579
Marcy@yellowskyagency.com
FOR IMMEDIATE RELEASE:
ASTONISH MAGAZINE LAUNCHES THIS NEW YORK FASHION WEEK
Announces Collaboration With Designer Phuong My To Debut Corset-Inspired Collection
Sept. 7th 8-11pm at The Gansevoort Park Avenue
Event chairs: ASTONISH Publisher Ryan Chua, EngieStyle Founder Engie Hassan, Financier & MyModel.com Founder David Cote, Publicist & Women’s Mafia Founder Marcy Clark, Jewelry Designer J. Rudy Lewis, ASTONISH VP of Operations Brandon Leong
Host Committee: Seven Bar Foundation Chairwoman Renata M. Black, Seven Bar Foundation President Kim Hoedeman, Gossip Queen & Radio Host Flo Anthony, Designer Sabina Les, Yellow Sky Agency Founder Alejandro Beitler, Music Producer & Airgo Music Founder Jimmy Greco, R&B Artist AC Lincoln, Punk Burlesque Artist Ming Vaadka, Producer Patrick Terry and Lita Asscher of Royal Asscher Diamonds
New York, NY. September 2011. Ask publisher Ryan Chua where he got the divine inspiration for ASTONISH Magazine and he will tell you to look no further than your local newsstand. Month after month magazines line the newsstands packed with the same tired fashion editorials and banal commentary – one indistinguishable from the next. ASTONISH Magazine embodies its name – it astonishes readers with brave, edgy original images chosen purely for their visual merit. It is the answer to an industry starved for smart, unique, and visually stimulating Fashion & Art content. This category defying publication is not merely a high-end print magazine, but a multi-media platform for emerging artists to showcase their talent in a global spotlight. Its goal is to inspire, reinvent, and revolutionize the fading publication industry.
The wait will be over come September, when ASTONISH Magazine debuts with a truly unique Fashion Show Launch Party. In conjunction with the Seven Bar Foundation, fashion insiders and celebrities alike will come together to view Phuong My’s new couture collection. Proving once again that ASTONISH Magazine is more than just another pretty face on the newsstand – it brings together the present and future creative talents. A celeb-studded event, guests will include major Fashion Stylists, Editors and Insiders, as well as popular actors, musicians and reality television stars. Guests will enjoy hip cocktails by Sakiri Vodka, delicious wine by Biso Moscato and Wines, mediterranean snacks by Bite Size New York and gourmet confections by Luxx Chocolat, all whilst dancing to the tunes of DJ Jay McElfresh.
ASTONISH chose Phuong My because she embodies an essential mission of the magazine: to inspire, redefine, and revolutionize the Fashion and Publication Industry by giving focus to the best emerging Fashion Artists working today. Vietnam born Phuong My has already proved her Fashion Credentials and stunned the style cognoscenti in San Francisco, New York City and Asia, being featured in top tier Fashion Shows such as the Women’s Mafia Spring ’11 Mercedes Benz Fashion Week Show and BLACK V in San Francisco. This Summer Phuong My is being honored as the closing Fashion Show designer for Tokyo’s Fashion Week event, featuring Miss Japan and Miss Universe contestants.
Her work has recently been seen in prestigious publications such as Italian Vogue, Elle Vietnam, Haute Magazine, Asterisk Magazine, Truxury Magazine and more. As a Stylist and Art Director, she has already been tapped for Elle Vietnam and Harper’s Bazaar Vietnam. Her work will be featured in Vogue Mexico as well as Harper’s Bazaar’s first issue in Vietnam this Summer.
Despite an abundance of reality shows, books, and movies centered around the fashion publication world, it still remains opaque to those outside of it. ASTONISH is unique in that it invites emerging artists (photographers, stylists, fashion designers, models and collaborators) to submit their work for each issue. Every issue is defined by a theme, Issue One being: Love Lust Desire. From there, submitting artists have complete creative freedom to interpret the theme in their work. Unlike other overly commercialized publications, ASTONISH is a movement uniting artists and their work under the ASTONISH curatorial eye. With stunning imagery, insightful social commentary, and interviews with industry professionals, ASTONISH delivers a powerful experience to its readers.
While so many magazines these days talk at their readers, ASTONISH seeks to have a dialogue with their readers. While there is no substitute for the tactile experience of the print magazine, visionary developer Richard McWilliams is making sure the ASTONISH experience continues in the digital realm. Online, ASTONISH will not only feature videos, behind the scenes featurettes, and beautiful premium images, but a unique online community that will keep the illuminating dialogue going. In addition to this, McWilliams, who acts as Chief Technology Office, will soon be introducing a revolutionary way to connect with the global fashion community with the new version of AstonishMagazine.com in the Fall. ASTONISH Magazine truly embraces the innate qualities of the print and digital forms and seeks to bring a modern approach to delivering the finest fashion and art masterpieces to their readers. As the first print magazine created for the digital age ASTONISH provides a unique opportunity for advertisers. With innovative all-encompassing advertising plans, ASTONISH advertisers will reach influential readers wherever they go, from the page to the computer screen and beyond.
Gearing up for its hotly anticipated inaugural issue in the Fall; ASTONISH’s digital magazine and blog content is already read in over 30 countries. With a core base of readers that are fashion students and industry professionals from around the globe – its appeal extends to all those who desire a serious career in the fashion industry. The ASTONISH reader includes aspiring and established photographers, fashionistas, bloggers, stylists, models, designers, and anyone who has been searching for the visually stimulating magazine that this industry has been missing. With an ever-growing audience, the ASTONISH team plans to capture 50,000 new readers with each quarterly issue of the magazine – with as many visits to the online site per month. The wait will be over come September, when ASTONISH Magazine debuts with a truly unique Fashion Show Launch Party. In conjunction with the Seven Bar Foundation, fashion insiders and celebrities alike will come together to view Phuong My’s new couture collection. Proving once again that ASTONISH Magazine is more than just another pretty face on the newsstand – it brings together the present and future creative talents. Join the movement, be a creative leader of the future, and prepare yourself to be astonished when ASTONISH Magazine ushers in the new era of publication in September.
Astonish Magazine has headquarters around the world, from San Francisco to New York and Europe. Read the first issue and become a part of the movement at www.astonishmagazine.com.
Thanks for watching!
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